Spate’s Google Search Metrics provide insights into consumer search behavior by analyzing search volume trends over time. These metrics help brands understand demand, competitive landscape, and trend trajectory across different time periods.
This metric measures the average number of monthly searches for a trend over the past year. It shows how relevant and top-of-mind a trend is for consumers by quantifying real-world interest beyond social media. This is a valuable signal of consumer demand and long-term relevance—helping determine whether a trend is a fleeting moment or part of a broader cultural conversation worth investing in.
This metric measures the average monthly search volume for branded terms related to a trend or category. It reflects the level of brand competition—high search volume suggests a crowded space with strong brand presence, while low volume signals potential whitespace and first-mover advantage. This helps brands understand how saturated a trend is and where there may be room to stand out.