<aside> 💡 This resource is meant to help you understand the measurement scales for Spate metrics.

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Metric Benchmarks:

Avg. Monthly Searches: How big is the trend?

This metric assesses the size of a trend using monthly Search Volume relative to its category.

• Very High Volume trends are well established trends among consumers.
• High Volume trends are well established trends among consumers.
• Medium Volume trends are fairly well known by consumers.
• Low Volume trends are fairly well known by consumers.
• Very Low Volume trends represent emerging niche opportunities.

Avg. Monthly Branded Searches: How competitive is the space?

This metric assesses how much of organic search are brands-related. It represents the top of mind brands that consumers search alongside a trend.

• Very Low / No Competition indicates there are little to no brand searches alongside a trend.
• Low Competition indicates that there are a few brand searches alongside a trend.
• Medium Competition indicates that there are some brand searches alongside a trend.
• High Competition indicates that there are several brand searches alongside a trend.
• Very High Competition indicates there are many brand searches.

Convergence: How similar is this trend across platforms?