<aside> 💡 This resource is meant to help you understand Top Search Queries

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Top Search Queries:

Top Search Queries offer qualitative input (that can be quantified) into the questions consumers are asking, the brands and products driving Category growth, ingredients, benefits, concerns, and more.

Within the Category Trends section, when you expand the Category, you will see Top Search Queries ranked by monthly search volume high to low averaged over the past 12 months.

Within each Trend or Brand page:

• Top Search Queries are ranked from just the previous month based on Volume High to Low.
• You can select View As: Text for a list OR View As: Table to quantify how frequently top queries are being searched.
• As these will refresh each month, be sure to export the queries if you are measuring qualitative insights.

Below is an example of Top Search Queries from the trend Water Based Foundation — as you can see, you are able to see how both general and branded searches are driving the trend upwards.

Related Searches Dashboard:

Top Search Queries are parsed for insights when you scroll down below to the Related Searches Dashboard, which contains a few different metrics: Related Searches, Brands, Industries, and Global

1. Related Searches Tab: