Introducing Spate's new Popularity Index, a proprietary metric that combines Google searches and TikTok views to provide comprehensive insights into trends. It provides a unified view of trends, clarifies their origins, and predicts their direction independently of platform-specific changes.
It means we’re ensuring fair comparisons of trends, even as the popularity of different platforms shifts over time. It allows brands to analyze categories holistically to stay ahead of evolving consumer preferences.
The Popularity Index combines data from Google and TikTok to show how popular a category or trend is.
Toner shows a decline of -10.4% on Google and a growth of +67.4% on TikTok, but when adjusted using the Popularity Index to account for platform behaviors, we see that Toner is actually growing by +27.1% on Google and +11.3% on TikTok.
The index measures how “Toner” compares to all other beauty trends on TikTok and Google.
It adjusts for growth differences on each platform to accurately reflect the increase in popularity.
“Toner” is growing at -10.4% when looking at Google Searches; however when comparing it to ALL Beauty Trends on Google it’s relative Popularity is actually increasing by +27.1%
“Toner” is growing at +67.4% when looking at TikTok view; however when comparing it to ALL Beauty Trends on TikTok it’s relative Popularity is increasing by +11.3%
Discover the beauty trends gaining the most traction and shaping consumer preferences.
Understand which categories and brands are more prominent on Google search versus TikTok. In this example, “Vanilla Perfume” is driven by TikTok that captures 79.9% Popularity Share.
Get a holistic view of trends across platforms, empowering better strategic decisions. Spate’s proprietary prediction model is now calculated on the Popularity Index that looks at Google & TikTok.
The Popularity Index is now available in the Overview tab for both US and Global markets. You can find it on:
Note: The Popularity Index is only available in markets where we offer TikTok coverage.