Spate’s TikTok Metrics provide insights into visibility, audience behavior, and brand activity. These metrics serve as a foundation for understanding how trends evolve—helping teams interpret trend momentum, user interaction, competition, commercial presence, sentiment, and engagement.
This metric tracks how many views a trend receives per week based on the past four weeks. Trend momentum can be gauged by observing changes in weekly views—rising numbers may indicate increasing user interest, while declining views can suggest that a trend is tapering off.
This metric measures the percentage of views associated with paid partnerships and sponsored content. It provides insight into how saturated a trend is with paid promotion, helping gauge the level of brand competition within that trend space. A higher percentage of paid views often indicates that more brands are investing in the trend, while a lower percentage suggests organic traction with less competition.