What are TikTok Shop & Paid Metrics?

TikTok Shop and Paid Metrics provide insights into commercialized content performance on TikTok:

• TikTok Shop Metrics: Includes views on posts labelled ‘Eligible for Commission’
  • For example, a video that had the hashtag #skincare and also was labelled ‘Eligible for Commsion’ would be marked as ‘Shop’.
• Paid Metrics: Includes views on posts with Paid Hashtags (i.e #ad #partner #sponsored) alongside trend or brand hashtags.
  • For example, a video that had the hashtag #skincare and also had the hashtag #ad, would be marked as ‘Paid’.

Why are TikTok Shop & Paid Metrics Important?

• Optimizing Campaigns: Understand how commercialization drives engagement and shopping behaviors. Identify trends, high-performing posts, and partnerships.

• Evaluating ROI: Measure the success of paid campaigns and e-commerce posts.

• Trend Analysis: Monitor the trajectory of paid and e-commerce-enabled posts over a three year span.

  

Where Can I Find These Metrics?

• Category Pages: Performance analysis within specific industries or niches.
• Trend Pages: Compare metrics across trends and platforms.
• Export Options: Download metrics for comprehensive offline analysis.