TikTok Data Is Now Available!

Co-founder & CEO, Olivier Zimmer, discusses new TikTok data, its use cases, and how it complements the search data dashboard users know and love.

Tracking Individual TikTok Hashtags on Spate

Under Hashtags, Categories, and Brands we use the following general metrics:

Views: average weekly views of videos with the included hashtags over the past 4 weeks
Total Views: total views of videos with the included hashtags: all time views
Increase: increase in views of videos with the included hashtags: views this month vs. views last month
MoM: Month-over-Month growth rate. Views this month vs. views last month
WoW: Week-over-Week growth rate: views this week vs. views last week
Posts: number of posts that use the included hashtags.
Paid: percentage of views that can be attributed to paid partnerships.