Spate supports integrated marketing (Retail, Brand, Product) and content strategy (SEO, Content) by aligning brand language with real-time consumer trends.

Who Uses It?

• Content Marketing Teams
• SEO Specialists
• Brand Managers

What Can They Do with Spate?

• Understand broader consumer mindsets and align messaging with trending topics.
• Ensure brand language reflects the most relevant, widely-searched terms.
• Leverage trends to enhance the brand’s story and connect with target audiences.
• Use search and TikTok data to optimize ad campaigns and content strategies.

SPATE STRATEGIES:

Using Relevant Language

In this example, the Related Searches for Hydrating Serum show that the keyword ‘Hydrating’ as a benefit is down, but ‘Moisturizing’ and ‘Intensive’ are up.

Aligning a brand’s messaging for Hydrating Serum by repositioning products as the ultimate solution for Intensive Moisturizing Skincare could better meet demand.

Discovering Dominant Narratives

Below we are reviewing a historical set of top search queries for Clean Beauty.

In this example, the trend "Clean Beauty" is frequently searched alongside Credo followed by more generic searches like ‘Clean beauty products’ suggesting that the Clean Beauty trend did not have extremely strong associations to specific product lines, but did to a Retailer.