Spate empowers strategy and insights teams the tools to analyze market trends, track competitors, and position products for success.
👥 Who Is This For?
- Consumer Insights Analysts
- Competitive Intelligence Teams
- Growth Strategists
🔍 What Can You Do with Spate?
- Spot trends and subcategories gaining or losing traction.
- Discover adjacent or cross-vertical trends driving new growth.
- Identify the brands leading conversations on specific keywords or trends.
- Understand which platform (Google vs. TikTok) is powering trend momentum.
- Predict how long a trend will last and uncover emerging opportunities.
SPATE STRATEGIES
Spotting Growth or Decline:
Below is a Spate Watchlist comparing Full Coverage Foundation to Skin Tint.
Consumers are shifting from full-coverage foundations to lightweight options like skin tints, signaling a change in makeup preferences.
