SPATE is used by a wide variety of teams across Innovation & Development, Strategy & Insights, Marketing & Social Media.
All users can leverage Spate to spot emerging trends, track industry shifts, and create messaging that truly resonates.
Through data-driven insights, our platform enables teams to back every decision with real consumer behavior.
MACRO VS. MICRO
Spate empowers teams across industries to refine their strategies by providing real-time insights into both macro trends (long-term shifts that define industries) and micro trends (shorter, viral movements that impact immediate strategy). Whether you're innovating for the future, analyzing competitors, or creating content that resonates now, Spate gives you the tools to make informed, data-driven decisions at every level.
- Spate keeps teams focused on Innovation ahead of trends by identifying emerging ingredients, tracking consumer preferences, and uncovering whitespace opportunities.
- Spate gives Strategy & Insights teams the tools to analyze market trends, benchmark competitors, and position products for success.
- Spate supports integrated marketing (Retail, Brand, Product) and content strategy (SEO, Content) by aligning brand language with real-time consumer trends.
- Spate integrates seamlessly into the day-to-day of social media and influencer marketing teams. Users can identify weekly TikTok trends, understand their longevity, and assess consumer engagement to maximize reach and ROI.